Ford introduced the Model T, the first car to be affordable for most Americans, in October 1908 and continued its construction until 1927. Also known as the “Tin Lizzie,” the car was known for its durability and versatility, quickly making it a huge commercial success. For several years, Ford Motor Company posted 100 percent gains. Simple to drive and cheap to repair following Ford’s invention of the assembly line, nearly half of all cars in America in 1918 were Model T's.
HENRY FORD AND THE ASSEMBLY LINE In 1913, Henry Ford launched the first moving assembly line for the mass production of the automobile. This new technique decreased the amount of time it took to build a car from 12 hours to two and a half, which in turn lowered the cost of the Model T from $850 in 1908 to $310 by 1926 for a much-improved model.